Monthly Archives: June 2011
Credit card issuer: Marketing analytics platform modernization & targeting models
We implemented a marketing analytics platform modernization engagement for a large credit card issuer, consisting of linkage to the enterprise data warehouse, development of several targeting models, scoring integration into the warehouse, and development of automated reporting on campaign performance. … Continue reading
Retail bank: deposit cross-sell campaign test design
We trained the marketing analytics staff of a leading retail bank on the practices of experimental design and campaign cell sizing applied to a deposit account cross-sell campaign. Through our advisory, client staff became well versed in the trade-offs related … Continue reading
Posted in Banking, Cross-selling, Test and learn
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Retail online bank: High-performance scoring
For the online banking division of a leading retail bank, we replicated the bank’s predictive response scorecard for online offers and then deployed it as a high-performance database query function that reduced score processing time by a factor of 10, … Continue reading
Posted in Acquisition, Analytics architecture, Banking
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Payments processor: Targeted incentive campaign scoring
We ran the campaign targeting, scoring and performance measurement process for a leading payment processor’s targeted merchant mail campaign over an 18-month period. We developed transaction-based behavioral segmentation and scoring routines to maximize incremental credit card spend that routinely outperformed … Continue reading
Posted in Acquisition, Analytics lifecycle, Credit, Cross-selling, Scorecarding
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Payments processor: Merchant transaction anomaly detection
We developed an event detection routine for a major payments processor that flagged merchant-specific processing days that were outside the expected range for that merchant, given seasonal, cyclical and administrative transaction signature. Our approach outperformed the de facto approach by … Continue reading
Posted in Analytics architecture, Credit, Operations, Scorecarding
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Corporate bank: Credit & market risk model validation and lifecycle management
We developed a model validation and lifecycle management platform for a domestic corporate bank to assist them with regulatory requirements tied to Basel II compliance. Specifically, we automated the model inventory process, incorporating their model review workflow and delivered scheduled … Continue reading
Brokerage: Equity price forecasting
We trained the economic forecasters of a leading retail brokerage in the use of an advanced econometric time series forecast development platform, focusing on the development of equity price forecast models tied to macroeconomic and investment metrics as forecast drivers. … Continue reading
Posted in Analytics architecture, Brokerage, Forecasting
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Unsecured lending: credit risk scorecard
We implemented a credit risk scorecard development platform for a lender specializing in unsecured lines of credit, and trained the lender’s credit risk analytics team in the use of the platform. They subsequently developed a series of acquisition risk scorecards … Continue reading
Brokerage: financial advisor contact targeting
We developed a behavioral segmentation strategy and a pair of predictive scorecards for a money management firm that sought to better target their non-captive financial advisors for sales outreach leading to increased assets under management. The segmentation was comprised of … Continue reading
Posted in Acquisition, Brokerage, Cross-selling, Scorecarding
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Banking services provider: Real-time model deployment & model lifecycle reporting
We replicated three predictive scorecards originally developed by a banking services provider, and then deployed the scoring routines for these scorecards in a format that provides real-time scoring via electronic point-of-sale capability. We augmented the existing models by delivering reject … Continue reading