Each engagement includes some combination of the following practices and techniques, roughly in the following order:
- Define the business challenge & desirable outcome
- Data gathering & structuring
- Exploratory analysis
- Test design
- Segmentation
- Prediction
- Forecasting
- Mathematical optimization
- Assign strategies to accounts
- Execute strategies
- Performance measurement
- Summarize & communicate outcomes
- Learn: what worked and didn’t, determine the factors driving the difference where possible
- Refine and repeat