Category Archives: Analytics architecture
Natural gas LDC geo-targeting sales and marketing application
For a prominent natural gas local distribution company, we designed and implemented a geo-targeting database and sales targeting system that enabled the LDC’s sales teams to identify residential conversion and cross-sell targets more profitably via enhanced information about each building. … Continue reading
Posted in Analytics architecture, Cross-selling, Energy
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Credit card issuer: Marketing analytics platform modernization & targeting models
We implemented a marketing analytics platform modernization engagement for a large credit card issuer, consisting of linkage to the enterprise data warehouse, development of several targeting models, scoring integration into the warehouse, and development of automated reporting on campaign performance. … Continue reading
Retail online bank: High-performance scoring
For the online banking division of a leading retail bank, we replicated the bank’s predictive response scorecard for online offers and then deployed it as a high-performance database query function that reduced score processing time by a factor of 10, … Continue reading
Posted in Acquisition, Analytics architecture, Banking
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Payments processor: Merchant transaction anomaly detection
We developed an event detection routine for a major payments processor that flagged merchant-specific processing days that were outside the expected range for that merchant, given seasonal, cyclical and administrative transaction signature. Our approach outperformed the de facto approach by … Continue reading
Posted in Analytics architecture, Credit, Operations, Scorecarding
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Corporate bank: Credit & market risk model validation and lifecycle management
We developed a model validation and lifecycle management platform for a domestic corporate bank to assist them with regulatory requirements tied to Basel II compliance. Specifically, we automated the model inventory process, incorporating their model review workflow and delivered scheduled … Continue reading
Brokerage: Equity price forecasting
We trained the economic forecasters of a leading retail brokerage in the use of an advanced econometric time series forecast development platform, focusing on the development of equity price forecast models tied to macroeconomic and investment metrics as forecast drivers. … Continue reading
Posted in Analytics architecture, Brokerage, Forecasting
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Unsecured lending: credit risk scorecard
We implemented a credit risk scorecard development platform for a lender specializing in unsecured lines of credit, and trained the lender’s credit risk analytics team in the use of the platform. They subsequently developed a series of acquisition risk scorecards … Continue reading
Banking services provider: Real-time model deployment & model lifecycle reporting
We replicated three predictive scorecards originally developed by a banking services provider, and then deployed the scoring routines for these scorecards in a format that provides real-time scoring via electronic point-of-sale capability. We augmented the existing models by delivering reject … Continue reading
Auto lending: Auto dealer finance P&L modeling
We developed a substantial expansion of the auto dealer pricing profit and loss model for a leading auto finance company. The client had constructed their de facto profit and loss calculations using a spreadsheet-based approach that did not scale with … Continue reading
Posted in Analytics architecture, Banking, Pricing
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Brokerage: high-volume model scoring
We developed a pair of predictive scorecards for the marketing analytics department of a retail brokerage that estimated likely adoption of a bond product offering, and the expected assets under management volume for a group of several million accounts. We … Continue reading