Category Archives: Test and learn
Retail bank: deposit cross-sell campaign test design
We trained the marketing analytics staff of a leading retail bank on the practices of experimental design and campaign cell sizing applied to a deposit account cross-sell campaign. Through our advisory, client staff became well versed in the trade-offs related … Continue reading
Posted in Banking, Cross-selling, Test and learn
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Credit card issuer: Recurring billing offer optimization
We developed a series of predictive response scorecards and a mathematical optimization routine for a credit card issuer that wanted to maximize the dollar-weighted incremental response rate to a new marketing offer that offered targeted incentives to accounts that placed … Continue reading
Posted in Credit, Cross-selling, Optimization, Scorecarding, Test and learn
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