Celebrating our Corios Family
Next week families and friends, in communities across the country, will gather together for good food, a few laughs, and to give thanks. At Corios we have a lot to be thankful for, first of which is our team. Each … Read More
Mathematical Campaign Optimization
A Case Study: Next Best Offer
The Challenge The retail marketing group for a major bank came to Corios because they were struggling with numerous issues that were limiting their overall profitability. Our client seeks to maximize the profitability of their campaigns by optimally aligning offerings … Read More
Harmony for Ominichannel Marketing
Help sales and marketing dance to the same song
In order to maximize the effectiveness of prospect contact strategies, you must leverage existing customer analytics, deploy a data-driven approach, and align interaction with larger business initiatives. Recently, Corios Director of Learning and Communication, Mandy Allen, had the opportunity to … Read More
A Tale of Data Most Terrifying
When good data goes bad.
It’s Halloween, and in honor of this spookiest of all holidays, Corios Consulting Director, Eric Flora, spins a tale of good data, gone bad. Late at night thoughts tend to wander, especially when you are still at the office on … Read More
Entertaining Machine Learning Failures
Proof that robots won't be taking over any time soon.
Unless you’ve been living under a rock, the question of “Humans vs Machines” is not new to you. Although the volume may have recently increased due to technological advances, the story has been told over and over again, in a … Read More