Should Data Scientists be threatened by AlphaGo Zero?
Google unveils new AI that can "create knowledge itself"
The discussion amongst leading scientists concerning the cultural and social implications for artificial intelligence (AI) is in the daily news, resulting in a public, intellectual debate over whether AI will be a harmful, helpful, or benign influence on society. Notably … Read More
A Campaign Management Case Study
Credit Union takes advantage of member data to improve campaign effectiveness.
Businesses across the country are turning to data to gain a competitive advantage and improve profitability. But their success hinges on the ability to gain insights from that data – and from those insights, the ability to implement profitable change … Read More
“Competing on Analytics” was published 10 years ago, and is as relevant to business success today, as it was then. At Corios, we wanted to build on the Davenport team’s important work by identifying: if a business enterprise finds itself … Read More
Lessons Learned: Tying Operational Business Decisions to Model Scores
Data without decisions will not get you anywhere!
The typical output of a model, usually called a “score,” is essentially a ranking or estimation of the most likely business outcomes, such as the most likely customer behavior in response to a stimulus (or the absence of a stimulus). … Read More
4 factors to make direct marketing campaign processes more efficient
Transparency, consistency and speed
In this video, Corios is pleased to share a walk-through of a refined and more efficient marketing campaign process for a marketing team who is currently struggling with large number of campaigns, a high degree of decentralization, and a need … Read More