Intelligence obtained from high-velocity transaction data can create powerful customer relationships.
High-velocity, high-density business transaction data describes how your customers conduct their business relationships and interactions. When leveraged appropriately, this data presents a remarkable opportunity to monitor customer behavior, make data-driven decisions, and allocate finite resources to the most opportune interaction points.
But retrieval of this data is challenging, and is often the difference between gaining insight and losing ROI.
The sheer volume of customer interactions is enormous, and many businesses struggle with using transactional data to prioritize them. In order to optimize company responses, firms must allocate resources to determining which interactions with customers are ideal. This requires the application of probabilistic approaches that match resources to decisions to customer interactions – ultimately maximizing the return on customer contact strategies.
In this RedPaper, Corios President Robin Way leads an in-depth discussion around:
- The effects of customer events on your business – Learn how the highest-performing businesses build processes for handling events, and how to execute an effective call-and-response system.
- Basic business questions firms should be asking – Customer event monitors and firm resource decision-makers have very different perspectives when discerning emerging events and evaluating business outcomes. Read about their varying roles in the process.
- The implications of event generation – Discuss the information exchange, digital mechanism required, and secure channel used to record a customer event.
- What types of customer interactions to look for – Events span from basic to incredibly sophisticated and nuanced. Explore the characteristics of different event types, and their significance in a business context.