THE BEST WAY TO OPTIMIZE CAMPAIGN PERFORMANCE IS TO ALIGN MARKETING STRATEGIES WITH CUSTOMER ANALYTICS.
These days, customer acquisition costs are through the roof – and it has become more important than ever to understand buyer behavior and target promotions effectively. To be truly effective, information about your buyer should come from more than just traditional product and market data.
HOWEVER, IN-FIELD PERFORMANCE FALLS SHORT OF OUR GOALS FOR CUSTOMER ACQUISITION, REVENUE PERFORMANCE, AND CUSTOMER RETENTION.
In order to maximize the effectiveness of prospect contact strategies, you must leverage existing customer analytics, deploy a data-driven approach, and align interaction with larger business initiatives.
In this RedPaper, Corios President Robin Way leads an in-depth discussion around:
- The Customer Decision Journey — Discover how to analytically embed the relationship cycle with the learning cycle, and gain insights from every customer touchpoint from acquisition to retention.
- Omnichannel Leads Management — Identify which customer strategies are working, which ones aren’t, and what factors drove that outcome.
- Offer Optimization — Leverage this intelligence to arm every relationship manager in your organization with the information they need to drive buyer decisions.
- Technical Capabilities — Explore how to integrate the view of your customers across all marketing and sales channels using a customer next best offer engine.