Harmony

A marketing optimization solution for lead nurturing and improved profitability

These days, customer acquisition costs are through the roof – and it has become more important than ever to understand buyer behavior and target promotions effectively. To be truly effective, information about your buyer should come from more than just traditional transaction data.

In order to maximize the effectiveness of prospect contact strategies, you must leverage existing customer analytics, deploy a data-driven approach, and align interaction with larger business initiatives – allowing you to present the right offer to the right buyer at the right time.

Insights to optimize campaign resources while actively improving your customer relations

Harmony utilizes mathematical techniques which enable you to make the most of each individual customer touch point – by using tailored, responsive and relevant messaging, delivered through your customer’s preferred communication channel.


Corios Harmony solution introductory materials

Client Case Study: Optimized Next Best Offer

Learn how a retail marketing group for a major bank produced a net increase of $22 in gross sales per customer by leveraging Harmony to optimize campaigns.
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Corios Harmony brochure

Download our 2-page brochure to get a quick briefing on how Corios Harmony can help your organization deliver Next Best Offers to your customers.
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Video: Adding Value through the Customer Lead Cycle

Watch this story to learn how banks can leverage the Corios Harmony Solution add value through the lead cycle and make relevant, profit-generating offers for banking customers.
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Video: Real Time Offer Optimization

Learn how our Harmony solution facilitates closed loop campaign offer optimization, powered by SAS analytics.
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Corios Harmony solution RedPapers

Corios Harmony RedPaper: Operating in Omnichannel

How do you integrate Next Best Offers with delivery to customers across multiple channels, in the real world?
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Corios Harmony RedPaper: Lessons Learned from a Decade of Next Best Offer Campaigns

Corios has implemented Next Best Offer engines and campaigns for over 30 enterprises. What did we learn? How to add millions to top line revenue while delivering highly relevant offers to customers at the right time.
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Corios Harmony RedPaper: Evolution of a Customer Information Hub

To build a highly performing Next Best Offer engine, you need to feed it the right information about your customers and products. Here’s how.
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Corios Harmony RedPaper: Investing in Customer Analytics Strategies

Developing a business case for a 360-degree view of your customers, and a closed-loop lead management engine, that satisfies the CFO’s office: Here’s our recipe.
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Corios Harmony Deep Dive: Next Best Offer recipes and rules

Having built more than 50 Next Best Offer engines for enterprise clients around North America, here’s a deep dive into one case study. You will learn how the mathematical optimization routines are designed and implemented for a banking cross-sell example that we implemented in production. Strap on your seat belt and brew some coffee!
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Corios Harmony case studies

Read more about the challenges, solutions and results of Corios Harmony clients. To see our complete database of case studies, click here.

IDIndustryClient business typeAnalytics challengeBusiness problemCorios Solution
2Credit unionAuto lendingCustomer profitabilityCollections scorecard and strategy assignmentHarmony
7InvestmentsBrokerageCustomer profitabilityFinancial advisor contact targetingHarmony
9InvestmentsBrokerageCustomer profitabilitySales leads assignment optimizationHarmony
12Credit issuerCredit card issuerCustomer profitabilityInitial credit line assignment optimizationHarmony
22EnergyNatural gas utilityCustomer profitabilityGeo-targeting sales and marketing applicationHarmony
26BankingRetail bankCustomer profitabilityCross sell marketing campaign optimizationHarmony
29BankingRetail bankCustomer profitabilityCross sell marketing campaign optimizationHarmony
39BankingRetail bankCustomer profitabilityCross sell marketing campaign optimizationHarmony
50Credit unionCredit unionCustomer profitabilityCampaign managementHarmony
55InsuranceHealth care payorCustomer profitabilityCustomer profitability segmentation and acquisitions campaignsHarmony
57BankingCommercial bankCustomer profitabilityMarketing analytics platform and campaign optimizationHarmony
58BankingRetail bankCustomer profitabilityNext Best Offer campaign optimizationHarmony
59BankingCommercial bankCustomer profitabilityNext Best Offer campaign optimizationHarmony
60RetailRetailerCustomer profitabilityDigital marketing campaign optimizationHarmony
62BankingRetail bankCustomer profitabilityCampaign platform build and implementationHarmony
63BankingRetail bankCustomer profitabilityCross sell marketing campaign optimizationHarmony
64BankingRetail bankCustomer profitabilityMortgage and HELOC campaign segmentation, targeting and optimizationHarmony
70Credit unionCredit unionCustomer profitabilityMember database build, householding and campaign optimizationHarmony
74Credit unionCredit unionCustomer profitabilityMember attrition analyticsHarmony
75Credit unionCredit unionCustomer profitabilityBusiness simulation gamification platformHarmony
76BankingCommercial bankCustomer profitabilityTreasury demand developmentHarmony
79BankingRetail bankCustomer profitabilityMarketing mix modeling strategyHarmony
80BankingBrokerageCustomer profitabilityMarketing OptimizationHarmony