Harmony
A marketing optimization solution for lead nurturing and improved profitability
These days, customer acquisition costs are through the roof – and it has become more important than ever to understand buyer behavior and target promotions effectively. To be truly effective, information about your buyer should come from more than just traditional transaction data.
In order to maximize the effectiveness of prospect contact strategies, you must leverage existing customer analytics, deploy a data-driven approach, and align interaction with larger business initiatives – allowing you to present the right offer to the right buyer at the right time.
Insights to optimize campaign resources while actively improving your customer relations
Harmony utilizes mathematical techniques which enable you to make the most of each individual customer touch point – by using tailored, responsive and relevant messaging, delivered through your customer’s preferred communication channel.
Corios Harmony solution introductory materials
Client Case Study: Optimized Next Best Offer
Learn how a retail marketing group for a major bank produced a net increase of $22 in gross sales per customer by leveraging Harmony to optimize campaigns.
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Corios Harmony brochure
Download our 2-page brochure to get a quick briefing on how Corios Harmony can help your organization deliver Next Best Offers to your customers.
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Video: Adding Value through the Customer Lead Cycle
Watch this story to learn how banks can leverage the Corios Harmony Solution add value through the lead cycle and make relevant, profit-generating offers for banking customers.
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Video: Real Time Offer Optimization
Learn how our Harmony solution facilitates closed loop campaign offer optimization, powered by SAS analytics.
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Corios Harmony solution RedPapers
Corios Harmony RedPaper: Operating in Omnichannel
How do you integrate Next Best Offers with delivery to customers across multiple channels, in the real world?
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Corios Harmony RedPaper: Lessons Learned from a Decade of Next Best Offer Campaigns
Corios has implemented Next Best Offer engines and campaigns for over 30 enterprises. What did we learn? How to add millions to top line revenue while delivering highly relevant offers to customers at the right time.
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Corios Harmony RedPaper: Evolution of a Customer Information Hub
To build a highly performing Next Best Offer engine, you need to feed it the right information about your customers and products. Here’s how.
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Corios Harmony RedPaper: Investing in Customer Analytics Strategies
Developing a business case for a 360-degree view of your customers, and a closed-loop lead management engine, that satisfies the CFO’s office: Here’s our recipe.
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Corios Harmony Deep Dive: Next Best Offer recipes and rules
Having built more than 50 Next Best Offer engines for enterprise clients around North America, here’s a deep dive into one case study. You will learn how the mathematical optimization routines are designed and implemented for a banking cross-sell example that we implemented in production. Strap on your seat belt and brew some coffee!
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Corios Harmony case studies
Read more about the challenges, solutions and results of Corios Harmony clients. To see our complete database of case studies, click here.
ID | Industry | Client business type | Analytics challenge | Business problem | Corios Solution |
---|---|---|---|---|---|
2 | Credit union | Auto lending | Customer profitability | Collections scorecard and strategy assignment | Harmony |
7 | Investments | Brokerage | Customer profitability | Financial advisor contact targeting | Harmony |
9 | Investments | Brokerage | Customer profitability | Sales leads assignment optimization | Harmony |
12 | Credit issuer | Credit card issuer | Customer profitability | Initial credit line assignment optimization | Harmony |
22 | Energy | Natural gas utility | Customer profitability | Geo-targeting sales and marketing application | Harmony |
26 | Banking | Retail bank | Customer profitability | Cross sell marketing campaign optimization | Harmony |
29 | Banking | Retail bank | Customer profitability | Cross sell marketing campaign optimization | Harmony |
39 | Banking | Retail bank | Customer profitability | Cross sell marketing campaign optimization | Harmony |
50 | Credit union | Credit union | Customer profitability | Campaign management | Harmony |
55 | Insurance | Health care payor | Customer profitability | Customer profitability segmentation and acquisitions campaigns | Harmony |
57 | Banking | Commercial bank | Customer profitability | Marketing analytics platform and campaign optimization | Harmony |
58 | Banking | Retail bank | Customer profitability | Next Best Offer campaign optimization | Harmony |
59 | Banking | Commercial bank | Customer profitability | Next Best Offer campaign optimization | Harmony |
60 | Retail | Retailer | Customer profitability | Digital marketing campaign optimization | Harmony |
62 | Banking | Retail bank | Customer profitability | Campaign platform build and implementation | Harmony |
63 | Banking | Retail bank | Customer profitability | Cross sell marketing campaign optimization | Harmony |
64 | Banking | Retail bank | Customer profitability | Mortgage and HELOC campaign segmentation, targeting and optimization | Harmony |
70 | Credit union | Credit union | Customer profitability | Member database build, householding and campaign optimization | Harmony |
74 | Credit union | Credit union | Customer profitability | Member attrition analytics | Harmony |
75 | Credit union | Credit union | Customer profitability | Business simulation gamification platform | Harmony |
76 | Banking | Commercial bank | Customer profitability | Treasury demand development | Harmony |
79 | Banking | Retail bank | Customer profitability | Marketing mix modeling strategy | Harmony |
80 | Banking | Brokerage | Customer profitability | Marketing Optimization | Harmony |