In this video, Corios is pleased to share a walk-through of a refined and more efficient marketing campaign process for a marketing team who is currently struggling with large number of campaigns, a high degree of decentralization, and a need to make all their campaign processes more agile and nimble.
By refining their processes, they hope to create greater consistency in their campaign processes, to reduce complexity and technical risk, to automate their campaign quality assurance processes, and to create greater transparency through change management.