4 factors to make direct marketing campaign processes more efficient

Transparency, consistency and speed

« Back to Blog

In this video, Corios is pleased to share a walk-through of a refined and more efficient marketing campaign process for a marketing team who is currently struggling with large number of campaigns, a high degree of decentralization, and a need to make all their campaign processes more agile and nimble.
By refining their processes, they hope to create greater consistency in their campaign processes, to reduce complexity and technical risk, to automate their campaign quality assurance processes, and to create greater transparency through change management.


Robin Way

Robin Way

The Founder and President of Corios, Robin’s professional passion lies in democratizing and demystifying the science of applied analytics. An established thought leader fueled with 30 years’ experience in the design, development, execution and improvement of applied analytics models, Robin welcomes every opportunity to move the analytics conversation forward.

Connect with him on LinkedIn , or reach out to Corios to get in touch.