These days, customer acquisition costs are through the roof – and it’s become more important than ever to understand buyer behavior and target promotions effectively. To be truly effective, information about your next best offer campaigns should come from more … Read More

Many of my friends who live in the American Midwest are captivated by the Major League Baseball World Series, not only for the drama of two teams with a rich history and many years of waiting for this opportunity, but … Read More

I’ve recently interviewed retailers active in digital marketing to learn more about their analytics practices. In three distinct interviews this week, I learned that there is a consistent pattern of treating digital outbound communications as an essentially cost-free channel. Specifically, … Read More

When will a customer take action? How rapidly will they respond to a bank offer for credit, or to a retailer’s offer for a sales promotion? If you don’t know the answers to these questions, you can’t really develop a … Read More