The emergence of high-velocity, high-density business transaction data represents a tremendous opportunity to profile the behavior of customers, understand their unmet needs, and predict their likely next actions.
On Wednesday, February 25th at 11am eastern / 8am pacific, the International Institute of Analytics invites you to a web briefing with its Lead Faculty member, Robin Way, the President of Corios, on this exciting topic of customer transaction analytics. Register here to join the webinar.
This dynamic has shifted the bulk of the control over transactions from the firm to the customer, and decentralizes the way firms respond to their customers.
While daunting, the techniques needed to track customer transactions, reduce the volume of this data to a manageable level, derive insights and respond in a timely manner to these customers have been hiding in plain sight for years.
The payoff: Credit card issuers have improved card spending rates, energy companies have reduced staffing costs needed to meet field service levels, banks have improved the profit of their lending products, and auto manufacturers have reduced their warranty spending on parts replacement through the advent of modern transaction and event analytics.
Mr. Way will review the business context for transaction and event analytics, case studies of industry practitioners who have successfully implemented these approaches to improve customer service levels and sales performance, and some of the practical techniques to tackle the data transformation, analytics and targeting of customers at the moment of truth, as revealed by the transaction data.
Navigate to this page to register for the IIA webinar.