In order to maximize the effectiveness of prospect contact strategies, you must leverage existing customer analytics, deploy a data-driven approach, and align interaction with larger business initiatives. Recently, Corios Director of Learning and Communication, Mandy Allen, had the opportunity to present this concept at the Marketing loves Sales event in Portland, OR.
If the scenario Mandy describes sounds familiar, and you want to bring harmony to your sales and marketing, let us know, we can help. Also, you can learn more about Corios Harmony here.