I’ve had the opportunity to deliver the incredible value of campaign offer optimization to more than 40 clients over the last 10 years. I’ve always been impressed with the robustness of the SAS Marketing Optimization solution, and how our clients have been able to adapt this approach into their marketing, risk management and pricing processes.
The one chasm we’ve been waiting to leap in the discipline of mathematical optimization-enabled campaign strategy assignment has been real-time delivery: until now.
Corios has developed and implemented an approach for real-time implementation of offer optimization that leverages the SAS platform’s predictive scoring and offer optimization that works with interactive channels such as CRM systems and web content delivery.
The 15-minute video below shares our approach, and I invite you to watch.
This process has five simple steps:
- Monitor customer behavior and performance
- Predict likely response to each offer
- Deploy real time response scoring for each offer and customer
- Optimally allocate the ideal offer for all customers
- Deploy real time offer optimization for each customer
I’m thrilled to share this new approach through the video we’ve posted above. Please watch the video and share your feedback and interest with me! Thanks in advance.
