When I speak with our clients’ Chief Marketing Officers and other leaders of customer relationship strategy, the topic of more effective on-boarding and lead nurturing arises frequently. Specifically, how can they deploy the data-driven approaches they’ve developed for direct marketing in the lead cycle?
The challenge with which they’re grappling represents two key transitions from business as usual:
the transition from relating with pools of customers to individual customers
the transition from batch, offline outreach, to real-time interaction with those customers.
These leaders need to provide their front-line relationship managers with tailored, responsive and relevant customer treatments, through whichever channel the customer wants to engage.
The following video tells the story of the day in the life of Brian Gates, a business banking customer of Great California Bank. Brian is a business owner who wants to address unmet financial needs to help his business grow and thrive. Watch this 18-minute story to learn how the Corios Harmony strategy will help Brian’s relationship managers add value through the lead cycle and produce a win-win for Brian and the bank in making a relevant and profit-generating offer.
Our clients often ask us, “how do you recommend we should apply stress testing to our lending portfolio, so that we can determine the sensitivity of risk exposure to various macroeconomic conditions and lending strategies?” Sometimes they are responding to CCAR analyses. Other clients are focused on product innovation and profitability. Yet others want to optimize the prices they set on to-be-acquired customers.
No matter which objective motivates them, we’re convinced that the traditional means of analyzing portfolio risk, economic stress, pricing and product design should be overhauled. That’s why we built the Corios Forte solution. After watching this 12-minute video, we think you’ll agree that our approach brings consistency, control and transparency to the process of portfolio risk analytics.
A lot of folks ask me, what does Corios mean, and why did you choose that name for your firm’s brand?
As this blog marks the start of a new chapter for the Corios brand, I feel that this initial post is the perfect opportunity share my thoughts on the topic, and to answer the burning question that sits at the top of your mind.
In this post, I’ve outlined four goals I had in mind when selecting a name for my business, and some context for why (and how) the name ‘Corios’ meets each of them.