Predictive assets aren’t academic exercises The biggest challenge that confronts predictive modelers and data scientists is that it doesn’t matter how good any model is, if it isn’t used by other people in your organization to improve the way they … Read More

During a recent industry briefing call, the Chief Analytics Officer of a life insurance carrier asked me an interesting question: “Should I try to get funding support for our new analytics initiative on the basis that it’s cool and sexy?” … Read More

At the gym last week, I saw someone wearing a company-branded t-shirt proclaiming “Data is cool”. I had a lot of reactions to that statement, not the least of which was the subject-verb disagreement (since every Latin major knows “data” … Read More

When I attend industry conferences or speak with Chief Data Officers (CDOs) and Chief Analytics Officers (CAOs) of large financial institutions, one popular question that arises is, “What do you hear about open source analytics in other large banks? Is … Read More

These days, customer acquisition costs are through the roof – and it’s become more important than ever to understand buyer behavior and target promotions effectively. To be truly effective, information about your next best offer campaigns should come from more … Read More