The typical output of a model, usually called a “score,” is essentially a ranking or estimation of the most likely business outcomes, such as the most likely customer behavior in response to a stimulus (or the absence of a stimulus). … Read More
In this video, Corios is pleased to share a walk-through of a refined and more efficient marketing campaign process for a marketing team who is currently struggling with large number of campaigns, a high degree of decentralization, and a need … Read More
There are four essential capabilities that relationship managers need to properly manage their leads and client relationships, which CRM platforms really ought to offer out of the box, but which we’ve found are challenging to deliver in the real world. … Read More
In the analytics media right now, “customer journeys” are cool and topical, but predictive customer journeys are even more inspiring, because they go well beyond telling you what’s already happened, into the zone of what’s likely for each of your … Read More
Next best offers: As marketers we have many offers we can target and deliver, each to a large pool of customers. The question remains, what are the best offers to make, not only measured by what’s best for your company, … Read More
