Many of my friends who live in the American Midwest are captivated by the Major League Baseball World Series, not only for the drama of two teams with a rich history and many years of waiting for this opportunity, but … Read More
I’ve recently interviewed retailers active in digital marketing to learn more about their analytics practices. In three distinct interviews this week, I learned that there is a consistent pattern of treating digital outbound communications as an essentially cost-free channel. Specifically, … Read More
I’ve been actively researching customer behavior in the financial and retail industries for over 30 years now, and what fascinates me the most is determining the leading indicators of future customer choices and interactions. At Corios we call this predictive … Read More
When will a customer take action? How rapidly will they respond to a bank offer for credit, or to a retailer’s offer for a sales promotion? If you don’t know the answers to these questions, you can’t really develop a … Read More
When will a customer take action? How rapidly will they respond to a bank offer for credit, or to a retailer’s offer for a sales promotion? If you don’t know the answers to these questions, you can’t really develop a … Read More
