The emergence of high-velocity, high-density business transaction data represents a tremendous opportunity to profile the behavior of customers, understand their unmet needs, and predict their likely next actions. On Wednesday, February 25th at 11am eastern / 8am pacific, the International … Read More

Corios clients have implemented real-time analytic scoring and customer recommendations in their operational applications, such as loan underwriting and claims fraud platforms. The same capabilities can be applied for pricing, cross-sell recommendations and lead management. Most of our clients want … Read More

If you’re like our banking clients, chances are excellent you’ve spent the last 2-3 years up to your neck in risk model governance reporting and documentation. Your team of model developers, validators, internal auditors and senior leadership is exhausted from … Read More

I’ve had the opportunity to deliver the incredible value of campaign offer optimization to more than 40 clients over the last 10 years. I’ve always been impressed with the robustness of the SAS Marketing Optimization solution, and how our clients … Read More

When I speak with our clients’ Chief Marketing Officers and other leaders of customer relationship strategy, the topic of more effective on-boarding and lead nurturing arises frequently. Specifically, how can they deploy the data-driven approaches they’ve developed for direct marketing … Read More