Customer behavior is neither simple nor linear

Especially determining the onset of changing customer behavior
by Robin Way on July 24, 2016

When will a customer take action? How rapidly will they respond to a bank offer for credit, or to a retailer’s offer for a sales promotion? If you don’t know the answers to these questions, you can’t really develop a sound strategy for delivering the right offer to the right customer at the right time.

As you might already know, at Corios, we tell the story numbers can’t. Telling the story of the consumers, using their transactions as the ink on the page, meant developing an entirely new way of analyzing data, and it stems from looking at consumer behavior differently than the traditional conventions of applied mathematics and big data.

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Let’s Advance

If you’re not advancing, you’re retreating.
by Robin Way on July 11, 2016

At Corios, one of our core values is “Sharpen the Saw.” This means that we believe in a constant pursuit of knowledge and excellence – and that our team never rests on our laurels or passes up an opportunity to grow and improve.

Corios Advance

To that end, we’re excited to report that we just wrapped up our annual company event in the wild. While some other companies might refer to this outing as a “retreat,” we decided to do something a little bit different.

Rather than taking a retreat – or step back – we sought to get everyone together to talk about how we can advance our work. The new name for our event, the Advance, reflects this aim of advancing our team bonds, our company strategies, and our ideas about what makes Corios great!

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Corios Team Story: Meet Austin Barber

by Robin Way on April 1, 2016

At Corios, we know that our talented team members are the fuel that propel our organization and the cornerstone to our success – so who better to tell the Corios story? Get to know more about the people behind the numbers in our new segment, “Team Stories.”

 

It’s not often that a management analytics firm is compared to a sports team – but for Analytics Consultant Austin Barber, Corios shares some of the same attributes. Since joining our firm in 2015, Austin has enjoyed not only this team spirit – but also the challenging work, mentorship, and vibrant environment at Corios.

“I have an athletic background, so I’ve learned to seek out a team environment,” says Austin. “I really appreciate being a part of a cohesive team. Everyone on the Corios team thrives together: whether we’re in the weeds working on a challenging problem for a client, or seeing the fruits of our labor and celebrating together – that’s a big area of support for me.”
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Corios Team Story: Meet John Willey

by Robin Way on February 17, 2016

At Corios, we know that our talented team members are the fuel that propel our organization and the cornerstone to our success – so who better to tell the Corios story? Get to know more about the people behind the numbers in our new segment, “Team Stories.”

 

What is the most important thing people should know about working at Corios?

For Corios’ Vice President of Operations John Willey, it’s that you should learn to expect (and embrace) challenge.

“What we’re doing isn’t easy – but easy paths tend to not be the most rewarding,” says John. “We get to provide our clients with more than just a report – we’re building frameworks and software that they actually use every day. It’s challenging, but it’s fulfilling. And luckily, we have a great group of people who are willing to help out and collaborate along the way.”

corios-leadership-meeting

Since joining Corios in April 2012, John has appreciated the company’s willingness to tackle complex problems, his rapport amongst team members, and the diversity of clients he encounters.

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Reducing time-to-delivery of customer analytics from 26 hours to 10 seconds

Re-designing and embedding customer analytics in a modern data appliance
by Robin Way on December 30, 2015

Corios recently helped a client transform their customer analytics database from a virtually unusable resource into one that is agile, responsive and fast, making it a highly valuable asset for the business to drive more effective and profitable campaigns.

Challenge

Our client had developed a large customer database containing more than 10 million active credit card accounts and billions of records of detailed transactions. The database platform included specialized functions for customer analytics, including customer value calculation and opportunity identification. However, using these analytics functions to design and execute marketing campaigns took more than a day to run. This is because the customer analytics literally required an average 26 hour run time each time they needed to refresh the database or add a new group of customer records. The database platform wasn’t optimally designed or executed, and required movement of data to multiple places, rather than only leverage their data appliance.

As a result, this condition made the customer analytics platform virtually unusable by the marketing analytics team, and this potentially valuable asset sat mostly idle. When we started working with our client, this platform was composed as a hybrid of a legacy database and a set of sophisticated analytics functions that ran as separate and distinct processes. The client and Corios team agreed this was the source of the challenge. The client had the opportunity to move this entire process into a modern data appliance, but lacked the capabilities and knowledge to do so without advisory, design and build assistance.

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