Many of our clients and colleagues have enjoyed learning more about Corios Harmony, and the way we’ve produced superior financial returns for our clients by helping them anticipate their customers’ needs and putting the right offer in front of the customer at the right time.
But some of our most intrigued colleagues want to pull back the covers and understand the way we blend math and marketing in order to deliver these advantages, especially when they want to know whether the returns will be sustainable, or a flash in the pan. The great news is that unlike one-time technological efficiency gains, the benefits of applied analytics properly executed in the customer marketing context keep delivering the goods, year after year.
The purpose of this video is to share more of the details behind our approach with our colleagues who want to deep dive into the math and analytics, and we’re happy to oblige.