Corios Team Story: Meet John Willey

by Robin Way on February 17, 2016

At Corios, we know that our talented team members are the fuel that propel our organization and the cornerstone to our success – so who better to tell the Corios story? Get to know more about the people behind the numbers in our new segment, “Team Stories.”

 

What is the most important thing people should know about working at Corios?

For Corios’ Vice President of Operations John Willey, it’s that you should learn to expect (and embrace) challenge.

“What we’re doing isn’t easy – but easy paths tend to not be the most rewarding,” says John. “We get to provide our clients with more than just a report – we’re building frameworks and software that they actually use every day. It’s challenging, but it’s fulfilling. And luckily, we have a great group of people who are willing to help out and collaborate along the way.”

corios-leadership-meeting

Since joining Corios in April 2012, John has appreciated the company’s willingness to tackle complex problems, his rapport amongst team members, and the diversity of clients he encounters.

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Reducing time-to-delivery of customer analytics from 26 hours to 10 seconds

Re-designing and embedding customer analytics in a modern data appliance
by Robin Way on December 30, 2015

Corios recently helped a client transform their customer analytics database from a virtually unusable resource into one that is agile, responsive and fast, making it a highly valuable asset for the business to drive more effective and profitable campaigns.

Challenge

Our client had developed a large customer database containing more than 10 million active credit card accounts and billions of records of detailed transactions. The database platform included specialized functions for customer analytics, including customer value calculation and opportunity identification. However, using these analytics functions to design and execute marketing campaigns took more than a day to run. This is because the customer analytics literally required an average 26 hour run time each time they needed to refresh the database or add a new group of customer records. The database platform wasn’t optimally designed or executed, and required movement of data to multiple places, rather than only leverage their data appliance.

As a result, this condition made the customer analytics platform virtually unusable by the marketing analytics team, and this potentially valuable asset sat mostly idle. When we started working with our client, this platform was composed as a hybrid of a legacy database and a set of sophisticated analytics functions that ran as separate and distinct processes. The client and Corios team agreed this was the source of the challenge. The client had the opportunity to move this entire process into a modern data appliance, but lacked the capabilities and knowledge to do so without advisory, design and build assistance.

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Corios Harmony deep dive on marketing analytics and optimization

Blending math and marketing for superior financial results
by Robin Way on November 25, 2015

Many of our clients and colleagues have enjoyed learning more about Corios Harmony, and the way we’ve produced superior financial returns for our clients by helping them anticipate their customers’ needs and putting the right offer in front of the customer at the right time.

But some of our most intrigued colleagues want to pull back the covers and understand the way we blend math and marketing in order to deliver these advantages, especially when they want to know whether the returns will be sustainable, or a flash in the pan. The great news is that unlike one-time technological efficiency gains, the benefits of applied analytics properly executed in the customer marketing context keep delivering the goods, year after year.

The purpose of this video is to share more of the details behind our approach with our colleagues who want to deep dive into the math and analytics, and we’re happy to oblige.

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Equipped to protect your data: Corios is now SOC 2 certified

by Robin Way on November 20, 2015

SOC-2-accreditation-350x350We’re proud to announce that we’ve taken our security measures to a new level: Corios has successfully completed an independent SOC 2 Type II audit! This accreditation demonstrates our commitment to handling our clients’ data with the highest security standards. Read more to learn about our journey through the auditing process and how this certification will benefit our clients.

Why is SOC 2 certification important?

The SOC 2 Type II certification is globally recognized as one of the strictest measures for service providers – and as our clients increasingly look to Corios for analytics hosting solutions, it was imperative that we measure our efforts against the highest industry standards for security.

In addition to offering data security, the SOC 2 certification allows us to provide a single resource for all of our clients’ needs. Corios is now qualified to provide an entire spectrum of support pertaining to hardware, software, data storage and security, best practices, and process change management – all under one roof.

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Inspired by data: See the Corios office transformation

by Robin Way on October 29, 2015

 

corios-office-space1smSince its inception in 2010, the Corios team has experienced tremendous growth. What started as a one-man operation out of President Robin Way’s home has since transformed into a team of 15 analytics professionals operating out of company headquarters in downtown Portland.

As our client base, service offerings, and internal operations have grown, we’ve made a continued effort to invest in top-of-the-line infrastructure and programs to support our best-in-class team. From annual planning retreats to a robust professional curriculum, we aim to ensure that every Corios employee is engaged with the purpose of our company and empowered to do their best work.

Earlier this year, we acquired additional office space for our growing operation, and saw an unprecedented opportunity to create an inspiring work environment that reflects our living, breathing culture. After significant research, space planning, designing, and getting our hands dirty – we’re thrilled to share our new office space with you!

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